Here’s the truth about book cov­ers — they are really, REALLY impor­tant. A great cover (such as Lying Season’s) will entice the reader to pick it up (maybe explains why Lying Season’s sales last week were through the roof…well, for the EIT series any­way), while a bad or unin­ter­est­ing cover may cause peo­ple to hes­i­tate or even refuse to read a book.

I was eter­nally unsat­is­fied with the cover of Red Fox. Though the artist at the time did com­ply with what I asked for, I thought the end result was mud­dled and NOT AT ALL rep­re­sen­ta­tive of this fun and fast-paced story. It is well-drawn, detailed, moody and makes for nice art but just isn’t book cover mate­r­ial. But when you’ve com­mis­sioned a piece and you have a pub­li­ca­tion date to hit, you some­times have no choice but to make do.

I also noticed that a lot of read­ers were skip­ping RED FOX which I thought was a real shame since an infor­mal poll has placed Red Fox as the best written/most enjoyed Exper­i­ment in Ter­ror novel (though that may change with Lying Sea­son now out). I could only attribute the gloss­ing over of this awe­some book because of the dull and unin­ter­est­ing cover. It just didn’t cap­ture the magic or the eye.

And so, me and my (new) artist have been hard at work cre­at­ing a new cover that’s a lit­tle more eye-pleasing.

Start­ing Tues­day, this cover will be re-issued on all E-versions of the book on Smash­words, Kin­dle, Nook, etc (which is also get­ting some extra inter­nal re-formatting for glitchy issues) and hope­fully by the end of week, the paper­back re-issues will be done as well. I’ll announce when they are avail­able. I’ll be hav­ing a give­away too, so be sure to check back then!

Oh right…the new cover…ta-da!